Sunday, February 11, 2007

Card makers capitalize on 'Anti-V-Day' movement

Does Valentines Day get you down like many others who lack a significant other? Or rather, do you not care for it even though you have a significant other because it's simply a "stupid" holiday? I, probably like many others, like to joke around on this special day. Never once in my life have I gotten a nice, sentimental card for any member of my family. In fact this year I bought a card for my boyfriend with two dinosaurs on the front eating little chocolate covered cavemen for Valentines Day. Funny right? Definitely not romantic at least.

Sensing a growing trend — and more potential customers — American Greetings has started a new line of expressions for lovers who'd rather be big goofs than big flirts. There are cards for singles not struck by Cupid's arrow and those with general disdain for Feb. 14, too.

A sampling of card messages from American Greetings Corp.:
OUTSIDE — A metallic purple card featuring a silver heart under the "no'' (circle-with-a-slash) symbol. INSIDE — "Valentine's Day: When hell and holidays collide.''

I'd much rather have a card like that than a mushy, sloppy romantic one...wouldn't you?

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